Weekly Recap: New Fragrances, Top Brands & More

Here’s your weekly recap—the most-viewed news stories on our site for the week ending August 1, 2026.

Burberry Beauty unveils Burberry Goddess Amber Vanilla Eau de Parfum Intense, the new edition in the Burberry Goddess collection. This new scent comes in a refillable bottle.

Prada Beauty has named actor Zendaya as its new global ambassador for Prada Paradoxe. The debut coincides with the introduction of Prada Paradoxe Sweet Chemistry Eau de Parfum. 

Estée Lauder launched Glimmer, a new prestige fragrance created for a new generation of consumers. The sophisticated, embossed bottle is adorned with a round golden cap. Also, acclaimed actress and singer Hailee Steinfeld stars as the face of Glimmer.

Haruharu Wonder launched Centella Calm Cloud SPF 60+. This is the brand’s first over-the-counter sunscreen developed specifically for the U.S. market.

Cosmetify gives us a mid-year look at the brands leading the industry so far in 2026, analyzing everything from social media following and engagement to search demand and online buzz. The Comsetify Mid-Year Index also predicts what the end of the year will look like.

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top Fragrances in the World in 2025

3. Hottest Beauty Brands of 2025—According to Cosmetify

4. Burberry Launches Refillable Eau de Parfum

5.  Amazon’s Top Beauty & Personal Care Products for Q2 2026

6. Traackr’s Top Performing Beauty Brands

7. Zendaya Is the New Face of Prada Paradoxe

8. Estée Lauder Announces New Fragrance—Glimmer

9. Haruharu Wonder Introduces Centella Calm Cloud SPF 60+

10. Top Brands of 2026 by Cosmetify

Thanks for reading our Breaking News. 

We’ll have a new list for you next Monday. 

Have a great week!